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In 2020, during the height of COVID, Ariana and Rich—owners of the LunaFit gym—had to rethink everything. They had always believed in the power of in-person, 1:1 coaching, but with lockdowns in place, they were forced to adapt. They took their training digital, coaching clients through Facebook groups, TikTok reels, and virtual sessions. To their surprise, not only did their clients see real results, but they also connected with people from around the world.
This sparked a question: How could they bridge the gap between the hands-on coaching their clients needed and the virtual tools that made fitness more accessible?
Their first attempt was ambitious—they experimented with building smart fitness watches linked to an app that provided real-time form corrections.
That idea eventually faded, but inspiration struck in the most unexpected way. One night, Rich stumbled upon a video about a guy with an AI-powered virtual girlfriend—she would text him throughout the day and even appear as a hologram when he got home. It was weird, a little creepy… but it got them thinking: What if they built an AI-powered fitness coach instead?
From that moment, LunaFit started taking shape. What began as an experiment evolved into a full-scale, all-in-one health and fitness app—one that merges personalized coaching, gamification, and cutting-edge tech to make fitness fun, engaging, and results-driven. Through this app they hope to bridge the gap between the hands-on coaching their clients needed and the virtual tools that made fitness more accessible
At LunaFit, we’re just getting started. Our vision is to create the most engaging, effective, and personalized fitness experience—one that adapts to each user’s needs and makes staying healthy feel effortless and fun. As we continue to grow, we’re committed to listening to our users, evolving with new technology, and constantly improving the app to better support every step of their journey. Whether it’s smarter coaching, more immersive gamification, or deeper community connections, we’re always pushing forward. This isn’t just our app—it’s yours, and we can’t wait to build the future of fitness together.